Tide Ultra Concentrated Liquid Laundry Detergent, Original (152 loads, 170 fl. oz.)

When it comes to an effective stain remover for your clothes, you know the solution is the one that you can trust in any circumstance. Tide HE Ultra Concentrated Liquid Laundry Detergent, Original will give you the Tide clean you love, are used to, and more―every single time.?

Now more concentrated to have more power per drop for better stain removal, Tide Ultra Concentrated Liquid Laundry Detergent is specifically designed to cover all your laundry needs. With more freshness and less water*, it’s not only America’s number one detergent**, but also the number one recommended laundry detergent by leading washing machine manufacturers***. You can try it in top-load, front-load, and in HE washing machines as well; the result will be the same. A quality Tide clean, fresh-smelling clothes with stains gone. If it’s clean, it’s got to be Tide.?

If you like keeping it concentrated and effective, you should also try our small but powerful Tide PODS laundry pacs. Measure your loads with the cap. For medium loads, fill to bar 1. For large loads, fill to bar 3. For HE full loads, fill to bar 5. Add clothes, pour into dispenser, start washer.?

• America’s #1 detergent brand**
• More concentrated formula that cleans deep and smells fresh
• Cleans, freshens, whitens, brightens
• Liquid laundry detergent infused with the Original Tide Scent you love

• HE compatible
• Scent: Original
• Quantity: 170 fl. oz. = 152 medium loads
• Measure your loads with the cap. For medium loads, fill to bar 1. For large loads, fill to bar 3. For HE full loads, fill to bar 5. Add clothes, pour into dispenser, start washer. See back of detergent for full instructions.

*vs. previous formula

**based on sales

***based on co-marketing agreements